National Year of Reading 2012

National Year of Reading 2012

The National Year of Reading 2012 was an initiative primarily established and driven by 15 library founder partners to address declining levels of literacy in Australia, but which in fact mobilised many more facets of the community including schools, governments, commercial businesses and not-for-profit organisations at local, state and national levels towards the shared goal of raising the status and visibility of reading.

It has established best practice in literacy campaigns in Australia, uniting the 1494 public libraries nationally and their 10,455 staff under one banner alongside booksellers, publishers, literacy organisations, schools, community members, politicians and like-minded commercial organisations – creating dynamic, innovative and beneficial local grassroots partnerships and lasting change along the way.

The campaign included 200-plus partner organisations, ambassadors and friends; 4,000 events; 12,000 online followers; 200,000 active participants; $5.6 million in in-kind support; an estimated $26 million in media coverage; and a $20 return for every $1 invested. It was celebrated across the country and reached people in all locations, including those in regional and remote regional communities.

The overwhelming level of success and warmth generated by the Love2Read–National Year of Reading brand compelled the 15 founding partners to continue the campaign past December 2012, establishing Love2Read as an ongoing resource for the advocacy and promotion of literacy in Australia.

The National Year of Reading 2012 Report

You can read the National Year of Reading 2012 Report here and find out more about what happened during the year. Click here